![]() ![]() ![]() Design - Create ways to give them what they want (“build the product right”).Research - Analyze what your users want (“build the right product”).While everyone’s design procedure varies according to their own personal tastes or constraints, in general the process must cover three essential stages, with plenty of iteration in between: Gilbert believes that everyone in the process, designer or not, should “have the user as their north star.” 3 Stages of Designĭespite its creative points, all design boils down to a methodical, almost scientific approach. This design thinker is steering the company towards what people actually want, not what executives think they should want. Their new strategy comes from the general manager of design for the IBM Software Group, Phil Gilbert. They’ve hired thousands of designers, put designers in executive positions, and created their own design language. Even engineering-driven giants like IBM are abandoning their old ways and adopting a more design-centric method. In design thinking, the product is designed around what the users want and need.Īs a business ideology, design thinking is catching on. Notice that both of these goals revolve around the end user. In essence, design thinking adheres the classic business adage, “build the right thing, and build the thing right.” This means, first off, making sure you’re designing a product that people want, and then making sure you design it in such a way that people like it. “Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” As Tim Brown, the CEO of IDEO and stark promoter of design thinking, explains it: It accomplishes its goals from the inside-out, instead of trying to break in from the outside. A Quick Overview of Design Thinkingĭesign thinking is a strategy that uses the traditional tactics of design to solve problems. In this chapter, we’ll give an overview of the design process and how documentation can make it better, instead of just busier. If a UX document accomplishes this, its benefit to the project will be seen immediately. ![]() The best design documentation both enhances the design process and communicates design thinking to others. It must have a purpose beyond creating a paper trail. The main point to keep in mind is that design documents should complement, not supplement, the design process.ĭocumentation must be actionable. ![]()
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